Episode 73

full
Published on:

1st Sep 2021

How Good Humans Sell With Catherine Brown

Sales Expert, Trainer, And Coach Catherine Brown joins the show to discuss how anyone can become better at sales by reprogramming their approach to the practice.

---

Law, The Universe, And Everything is a show featuring leaders from the fields of law, business, sports, medicine, spirituality, music, marketing, entrepreneurship, cannabis, blockchain, and beyond. We talk about anything and everything as long as its interesting. No topic is off limits so it's a bit like Joe Rogan meets Tim Ferriss but the host has better hair. Law, The Universe, And Everything is a production of The Soldati Group (https://soldatigroup.com). All opinions expressed by the host and podcast guests are solely their own opinions and do not reflect the opinions of The Soldati Group. This podcast is for information and entertainment purposes only. These discussions do not constitute legal or investment advice.

------

Today’s episode is brought to you by The HOCL Association, the first trade association for the HOCL industry. HOCL is the chemical our white blood cells produce to fight infection, now available in shelf stable form for the first time in human history. 100x stronger than bleach yet safe enough to drink, HOCL is the most important chemical you’ve never heard of. Combining the strength of chlorine with the safety and versatility of water, HOCL will revolutionize skincare, wound care, pet care, disinfecting, and usher in a new era of clean agriculture. It even works as a seed to sale additive for cannabis with dozens of incredible benefits. Learn more at https://HOCLA.org.

---------

Books Mentioned:

Designing Your Life by Bill Burnett and Dave Evans: https://amzn.to/3jDBqFf

The Inner Game of Selling by Ron Willingham: https://amzn.to/3kMFYIL

Stepping Heavenward by Elizabeth Prentiss: https://amzn.to/3Bz3q2P

How Good Humans Sell by Catherine Brown: https://amzn.to/3t7RTEI

------

Show Notes:

00:00 Show Intro

01:04 Https://HOCLA.org

01:49 Guest Intro – Catherine Brown

03:07 Interview begins

03:18 Joining the B2B sales ranks

04:37 The issue of negative sales mindsets

09:27 The importance of follow up

12:39 Overcoming limiting beliefs

15:10 What Catherine loves about sales

16:57 The biggest mistakes people make in sales

19:17 Catherine’s favorite failure

22:19 Bad sales recommendations

24:57 Taking responsibility

26:45 Finding mentors

28:22 The best investments Catherine has ever made

31:13 Catherine’s advice for young people

36:36 Catherine’s book recommendations

39:38 Catherine’s billboard

41:09 Catherine’s heroes

49:32 Catherine’s self care strategies

52:43 The kindest thing anyone has done for Catherine

54:59 Show Outro

Show artwork for Law, The Universe, And Everything

About the Podcast

Law, The Universe, And Everything
A Podcast With Pacifico Soldati
Law, The Universe, And Everything is Joe Rogan meets Tim Ferriss but the host has better hair.

The show is no holds barred, no topic is off limits, and features accomplished leaders in law, business, medicine, education, spirituality, sports, science, and beyond to help people to get more out of their lives and careers by learning from some of the best minds in their industries.

Pacifico Soldati was born and raised on the Seacoast of NH and attended the University of Notre Dame, earning a B.A. in Film, Television, and Theatre. After their young Hollywood career was cut short by the writer’s strike in 2007 and they ended up homeless in Los Angeles, they decided to finally fulfill a lifelong goal to join the military.

Pacifico joined the Army as a paratrooper and chef, spending over six years with the 82nd Airborne Division and US Army Special Operations command, with deployments to Afghanistan and Niger. After earning their Masters in International Relations from Troy University Pacifico went on to earn a JD/MBA from UC Irvine.

While at UCI, Pacifico discovered Hypochlorous Acid (HOCL) and became a world leading lay expert in the field. Pacifico is dedicated to sharing the best of everything they find in the world to help others live better, happier, healthier lives and enjoy themselves while doing it.

Pacifico is founder and CEO of The Soldati Group, a marketing agency helping law firms, startups, and small businesses cultivate long term success and prosperity.

Pacifico enjoys a daily Transcendental Meditation practice and is dedicated to helping spread the practice of TM around the world.
Support This Show

About your host

Profile picture for Pacifico Soldati

Pacifico Soldati

Pacifico Soldati was born and raised on the Seacoast of NH and attended the University of Notre Dame, earning a B.A. in Film, Television, and Theatre. After their young Hollywood career was cut short by the writer’s strike in 2007 and they ended up homeless in Los Angeles, they decided to finally fulfill a lifelong goal to join the military.

Pacifico joined the Army as a paratrooper and chef, spending over six years with the 82nd Airborne Division and US Army Special Operations command, with deployments to Afghanistan and Niger. After using tuition assistance to earn their Masters in International Relations from Troy University they went on to use their GI Bill to earn a JD/MBA from UC Irvine.

While at UCI they discovered Hypochlorous Acid (HOCL) and the B.A.N.K. system created by Codebreaker Technologies, which fuses personality science with sales methodology and is a true breakthrough in human psychology. Pacifico is dedicated to sharing the best of everything they find in the world to help others live better, happier, healthier lives and enjoy themselves while doing it.

Pacifico is currently founder and CEO of The Soldati Group, a marketing micro agency and coaching firm dedicated to helping law firms, startups, and small businesses cultivate long term success and prosperity.

Pacifico also enjoys a daily practice of Transcendental Meditation and is dedicated to helping spread the practice of TM around the world.